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Company Research Resources

About this guide

Welcome the the Company Research Subject Guide for Caldwell University Business Students!

This guide provides:

  • an overview of resources like company reports and business news
  • specific guidance for the stock market project in BU 101

Ticker Symbol

When doing company research using the "ticker symbol" (or "stock symbol") for the company is useful because it uniquely identifies the company. It's a combination of letters and/or numbers.

Ticker Symbol Examples:

  • AAPL is Apple, Inc
  • APLE is Apple Hospitality REIT, Inc.
  • F is Ford Motor Company
  • HD is Home Depot, Inc.
  • O is Realty Income Corporations

You can find the ticker symbol in many business databases, including Hoover's Company Records:

highlight of ticker symbol found in Hoovers


This guide was created by Ellen Johnston and edited by Heather Cook and Linda Salvesen.