When doing company research using the "ticker symbol" (or "stock symbol") for the company is useful because it uniquely identifies the company. It's a combination of letters and/or numbers.
Ticker Symbol Examples:
You can find the ticker symbol in many business databases, including Hoover's Company Records:
Welcome the the Company Research Subject Guide for Caldwell University Business Students!
This guide provides an overview of services and resources available for students in the Business program at Caldwell University.
Use the tabs at the top to find recommended books and ebooks, scholarly journals, databases, and Librarian-selected websites for Business.
This guide was created by Ellen Johnston and edited by Heather Cook and Linda Salvesen.