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Market Research Resources: Articles

Statista Database

Databases

Library databases have access to articles from journals, magazines, and newspapers. Every database has different content. This makes it important to use a database that has content on the subject you are researching. In addition, be sure to search in more than one database to find information.

Check out these recommended databases to get started:

Can't find what you're looking for?

To find books or articles not available in the Jennings Library, use inter-library loan (ILL) or VALE Reciprocal Borrowing.

If the Library doesn't have a book or article you need, we can most likely get it through interlibrary loan.

  • Log on to Jennings ILL and submit an interlibrary loan request.

For more information see the library's guide to Jennings ILL

Another option is to use VALE Reciprocal Borrowing. To borrow directly from other academic libraries, you must first visit our Information Desk (hours) to obtain a form to take with you to the participating library.

Marketing Trade Journals

Trade journals are similar to popular magazines, but tend to target readers with interests in specific businesses, professions, or industries. The articles are normally written by professionals in the specific field, and include reports on conferences and trade shows. Trade journals are an excellent source of market data information. 

Examples of trade journals include:

Journals, Magazines and Newspapers

Already have a Journal, Magazine, or Newspaper you want to search?

See if the Library has access to it with the Journal Finder Link

Off Campus Access

You don't have to be in the Library to access articles and databases.

The Library's resources can be accessed anytime, anywhere with your NetID and password.