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Market Research Resources

Welcome to Market Research Resources

Welcome to the Subject Guide for Caldwell University Business Students. This guide provides an overview of services and resources available for students in the Business program at Caldwell University. Use the tabs on the left to find recommended books and ebooks, scholarly journals, databases, and Librarian-selected websites for Business. 

SWOT Analysis

Contributors

This guide was created by Ellen Johnston and edited by Heather Cook and Linda Salvesen.