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Marketing Research Resources: Home


Welcome to the Library's research guide on finding marketing research.

SWOT Analysis

Welcome to Marketing Research Resources

Welcome to the Subject Guide for Caldwell University Business Students. This guide provides an overview of services and resources available for students in the Business program at Caldwell University. Use the tabs at the top to find recommended books and ebooks, scholarly journals, databases, and Librarian-selected websites for Business. 

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Search CALCAT – the Jennings Library Catalog

Subject Specialist

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Jennings Library
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Caldwell, NJ 07006


This guide was created by Ellen Johnston and edited by Heather Cook and Linda Salvesen.