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Basic Business Research

About this guide

Welcome the the Subject Guide for Caldwell University Business Students. This guide provides an overview of services and resources available for students in the Business program at Caldwell University. Use the tabs on the left to find recommended books and ebooks, scholarly journals, databases, and Librarian-selected websites for Business. Contact the Library if you need research help or have questions about any of these resources. (973) 618-3337.

Tips for business research

  • Search by ticker or stock symbol when researching companies if available since this is a unique description
  • When searching Securities and Exchange Commission (SEC) filings on Mergent select 10K, 10Q search to find just the relevant ones
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you find out what a company's strategy may look like in the future

Conducting Business Research

Conducting business research usually means researching companies and industries. Oftentimes, the goal is to determine whether or not the company or industry has potential for growth in value especially with regards to the stock price.

When researching companies you typically look for information about public companies. This means they sell shares of stock to the public and are traded on a stock exchange.

The ability to conduct basic company and industry research is important if you wish to invest in them.


This guide was created by Ellen Johnston and edited by Heather Cook.