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Library resources for students in the MBA program.
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Books on Branding
Branding and Product Design
by
Monika Hestad
Call Number: e-book
ISBN: 9781409446262
Publication Date: 2013-03-28
Billion-Dollar Branding
by
Honey Parker; Blaine Parker
Call Number: e-book
ISBN: 9781614482727
Publication Date: 2012-10-01
Global Brand Power
by
Barbara E. Kahn
Call Number: e-book
ISBN: 9781613630266
Publication Date: 2013-03-05
Books on Marketing
The Marketing Pathfinder
by
David Stewart; Michael M. Saren
Call Number: e-book
ISBN: 9781119961765
Publication Date: 2014-10-06
The Psychology of Marketing
by
G. Jason Goddard; Gerhard Raab; Riad A. Ajami; Alexander Unger
Call Number: e-book
ISBN: 9780566089039
Publication Date: 2010-10-28
The Zen of Social Media Marketing
by
Shama Kabani; Shama Hyder Kabani; Chris Brogan (Foreword by)
Call Number: e-book
ISBN: 9781937856151
Publication Date: 2013-01-01
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