Research Guides: Sports Management: Sport Marketing

Sport Marketing

Here you will find some selected books and other resources relating to sport marketing.

Global Sport Marketing by Michel Desbordes (Editor); André Richelieu (Editor)
Call Number: GV716 .G56 2012
ISBN: 9780415507202
Publication Date: 2012-06-11
The Olympic Games Effect: How Sports Marketing Builds Strong Brands by John A. Davis
Call Number: e-book
ISBN: 9781118171691
Publication Date: 2012-01-11
Play-by-Play: : Radio, Television, and Big-Time College Sport by Ronald A. Smith
Call Number: GV742 .S64 2001
ISBN: 0801866863
Publication Date: 2001-11-15
Brand NFL by Michael Oriard
Call Number: e-book
ISBN: 9780807871560
Publication Date: 2010-09-12

Sport Marketing Quarterly
Sports Business Journal
See the "Marketing and Sponsorship" section of this publication.

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