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Market Research Resources: Citation Guides

Citation Overview

We recommend double checking all results from these tools for accuracy and consistency with the assigned citation style.

NOTE: For our full citation guide, go here.

How to Cite Company Resources in MLA 8th Edition

Works Cited Page
Company Profiles:

Hoovers. Apple inc., 20 Sep. 2018. Proquest, search.proquest.com/marketresearch/docview/1860762319/92CF273355434ED5PQ/5?accountid=26523.

MarketLine. Apple inc., 18 Feb. 2019. Business Source Elite, web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=5&sid=866573e9-e3f4-4d01-befe-31881164a37b%40pdc-v-sessmgr03.

Mergent. "Apple inc." Mergent Online, www.mergentonline.com/companydetail.php?compnumber=12161&pagetype=synopsis. Accessed 2 Feb. 2019.

Websites

“Apple Inc.” CNN Business, Cable News Network, money.cnn.com/quote/quote.html?symb=AAPL. Accessed 14 Sep.-5 Nov. 2018. 

Statista Graph:

eMarketer. "Number of iPhone Users in The United States from 2012 to 2016 (in Millions)." Oct. 2016. Statista - The Statistics Portal, www.statista.com/statistics/232790/forecast-of-apple-users-in-the-us/.

 

In-Text Citations
Direct Quote

“The company changed its name from Apple Computer, Inc to Apple Inc. in 2007, representing its expanding product portfolio and increased focus on consumer electronics market” (MarketLine 9).

Paraphrase

The stock price of Apple on Friday January 23, 2015 was $112.98 (“Apple inc.”).

How to Cite Company Resources in APA 7th Edition

References Page

Company Profiles:

Hoovers. (2018). Apple, inc. profile. Retrieved from http://search.proquest.com/marketresearch/docview/1860762319/92CF273355434ED5PQ/5?accountid=26523

MarketLine(2019). Company profile: Apple incRetrieved from http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=5&sid=866573e9-e3f4-4d01-befe-31881164a37b%40pdc-v-sessmgr03

Mergent. (n.d.) Apple, incRetrieved January 22, 2019 from http://www.mergentonline.com/companydetail.php?compnumber=12161&pagetype=synopsis

Websites:

Limer, E. (2013, October 1). Heck yes! The first free wireless plan is finally here. Retrieved from http://gizmodo.com/heck-yes-the-first-free-wireless-plan-is-finally-here

Statista Graph:

Nike. (n.d.). Number of Nike's retail stores in the United States from 2009 to 2017. In Statista - The Statistics Portal. Retrieved February 14, 2018, from https://www-statista-com.caldwell.idm.oclc.org/statistics/241642/number-of-nike-stores-in-the-us-since-2008/‚Äč

 

In-Text Citations
Direct Quote

“The company changed its name from Apple Computer, Inc to Apple Inc. in 2007, representing its expanding product portfolio and increased focus on consumer electronics market” (Hoovers, 2018, p. 9).

Paraphrase

From 2009 to 2018, Nike opened more retail stores overall (Nike, n.d.).

APA Publication Manual